I’m Tony! I love history, genealogy, magical realist literature, and Latin American food.
You found me online! In touch-grass world you can find me experimenting with new technology, from a podcast microphone to a lawn tractor.
I live in beautiful Maryland with the love of my life, four kids, and six cats.
For work, I’m Chief Marketing Officer at Filter of Hope, a non-profit sharing clean water and gospel hope with people in desperate need of both.
As a former agency account lead, I love consulting with non-profits who boldly want to discover what's next in unleashing generosity through marketing and fundraising.
My focus on results is informed by corporate marketing experience using big data analytics to follow customer preferences with quarterly earnings on the line. I’m still a cabinet nerd from my stint at American Woodmark (NASDAQ: AMWD) where I created fancy predictive models that pretty much said manufacture whatever kitchen cabinets currently aired on HGTV's Fixer Upper.
But, ultimately, people connect with people and it’s the stories and experiences we can build and share together that motivate.
I’m a growth-focused marketing leader with 15+ years of experience architecting integrated B2C and B2B campaigns, managing multimillion-dollar budgets, and driving customer acquisition, retention, and revenue per unit across digital and traditional channels. Proven success developing go-to-market strategies, optimizing customer lifecycles, and translating complex products into compelling value propositions for diverse customer segments. Deep expertise in segmentation, analytics, and full-funnel optimization to increase unit revenue, reduce churn, and scale high-performing marketing programs