Main Stage Speech at Nonprofit Innovation and Optimization Summit:
People give to people — not fundraising machines.
Too often, we treat donor data like a math problem to solve instead of what it really is — an opportunity to communicate more humanly.
In my talk, I unpacked how nonprofits can use first-, second-, and third-party data to connect with supporters in more meaningful ways.
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Donor Participation Project November 2025 webinar lunch:
Spoke during the community’s monthly lunch hour with Lynne Wester, Louis Diez, and Shomari White, where we dug into what’s shaping philanthropy in 2026 and beyond.
We covered a lot:
🔹 How donor behavior is shifting
🔹 The role technology should play (and what to avoid)
🔹 What organizations must prioritize to stay relevant
🔹 Practical strategies fundraisers can act on right now
This conversation reminds us just how fast our field is evolving — and how much opportunity lies ahead for teams willing to adapt.
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In this video, I walk through an experiment focused on lead acquisition through free online courses. We tested two different landing page designs and found that by reducing the sign-up process from two steps to one, we increased the conversion rate from 7% to an impressive 29.7%, which is over a 300% lift. Additionally, the generosity of those who signed up also increased, with an average of 99 cents per visit compared to 33 cents from the control group.
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NextAfter Monthly Optimization Webinar:
In this live donation page optimization webinar I walk through donation page optimizations and tests with two non-profit orgs who were brave enough to dissect their fundraising live in public.
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Thought Leadership Webinar with CharityEngine:
We talked about 1) how non-profit brands provide value 2) an entrepreneurial spirit to fundraising offers and donor appreciation
Ultimately, whatever martech stack you build for your non-profit, you will succeed at fundraising to the extent you use martech to scale personalized interaction.
Building a bigger email machine is not the answer. Scaling your community in a way that honors donors’ intentions via authentic communication does. That’s a mindset shift.
Speech at the American Woodmark Quality Summit
How do we effectively analyze quality results, a marketing program, or even a whole business’s performance? We need standardization, efficiency, and a healthy dose of innovation with occasional skepticism.
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How Onboarding Is Key to Member Engagement
My first article for the Aptify Blog back in 2016 was quoted and recommended by ASAE’s Associations Now magazine.
The principles behind it still hold true for non-profits today.